Top Product Trends for Men in 2021

2021 will be a recovery year for men. A huge percentage of us have seen the consequences from COVID-19. We've seen downturns or job loss at work, too many indoor hours, and social distancing. Can anyone say CABIN FEVER?!?!

We are looking so forward to turning things around!

The vaccine will be distributed, herd immunity is coming, businesses will open up, and we'll start hanging out again. GUY product purchases will reflect our emergence back into normal life.

What Do Men Want This Year?

We want to get out more and we want to hang out. While we've gotten pretty good at sheltering-at-home and perfecting our living spaces, we'll be looking for escape as the weather warms up and communities start to reopen.

We'll be looking to get in better shape and shed some weight. We'll be wanting to engage with friends we haven't physically seen for months. We'll want to visit the old haunts as we venture out.

We suspect men will want to hit the trail this year like never before. We'll do anything to get out and away from the house. 

So how will this impact our gift and product purchases this year?

Outdoor Products for GUYs

We predict men will emerge this year and escape to the outdoors. We'll also seek to hang out with our friends.

Outdoor Trends

Expect a huge emergence this year as men seek to escape from their quarantine internment. They'll hit the trails in all sorts of activities. They'll be buying gear, apparel, equipment, and more. Men will be looking for new gear like packs, water containers, survival gear, first aid, knives and tools, food, etc. I personally can't wait to get out! Here are the top outdoor product categories:

Shop Top Outdoor Products
20 03 12 16 29 19 original 600x600 shoes keen

Waterproof Hiking Shoe - Keen

Buy On Amazon

20 04 15 15 44 21 original 600x600 bike rack

Bicycle Bike Wall Hanger

Buy On Amazon

Tech and Device Trends

In 2020 we spent SO much time indoors. We justified buying new devices, TVs, sound systems, computer gear and more. We think there may be a slump in tech purchases in 2021. That may be true but we'll likely see an uptick in tech purchases drawing men outside. Consider these items:

Shop Top Tech and Device Products
20 12 08 16 39 34 original 600x600 gps watch

GPS Smartwatch

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20 12 08 17 15 51 original 600x600 fitbit

Fitbit Smartwatch

Buy On Amazon

Fitness and Sports Trends

Gyms and trails will see a huge increase in men venturing out toward the end of Summer and end of the year. Articles are claiming that the average american has gained anywhere from 8-15 pounds since quarantine began. On the lower side, that's 2 billion pounds of weight gained in the US assuming 250 million adults. A lot of men will be wanting to shed the 1 billion pounds we're responsible for. Top categories and items:

Shop Top Health and Fitness Products
20 12 09 15 38 31 original 600x600 portable gym

Portable Gym

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20 12 08 16 53 51 original 600x600 ear buds

Wireless Earbuds

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Living Spaces Trends

As of January, COVID isn't over. It'll affect men's purchases throughout the year. Men will be enhancing the indoor spaces they use including offices, dens, man caves, garages, and living rooms. Here are the top categories:

Shop Top Living Spaces Products
19 11 09 12 03 28 original 600x600 monitor

LG 34-Inch 21:9 UltraWide IPS Monitor

Buy On Amazon

20 04 01 13 54 26 original 600x600 grill smoker traegar

Traegar Smoker Grill

Buy On Amazon

Fashion Trends

Formal wear and business wear flatlined in 2020. We think the trend will continue into 2021. Many men will be working from home and only venturing out for exercise, etc. Casual wear, fitness wear, and outdoor wear will drive the fashion indusry in 2021.

Shop Top Fashion Products
19 11 14 13 51 47 original silverridge6x6

Zip Off Convertible Quick Dry Pants

Buy On Amazon

20 03 12 16 29 12 original 600x600 shoes merrel

Waterproof Hiking Shoe - Merrell

Buy On Amazon

Seasonal Trends

The transition to recovery will be very obvious as the seasons progress this year. COVID restrictions will be removed slowly and men will become much more active - may be even normal??

Spring Trends

In the Spring, men will still be couped up and home lifestyle will be important. However, outdoor activities will see a huge increase as the weather warms up. GUYs want to get out. 

Spring gifts and products

Summer Trends

Summer will see a loosening of restrictions as the vaccine is rolled out and herd immunity is achieved. Travel will increase as vacations become more acceptable. Men will begin to socialize again in closed spaces.

Summer gifts and products

Fall Trends

The Fall will be interesting for men. Vaccination and herd immunity should be the themes allowing men to get back to normal but flu season will set in and make everyone nervous. It'll be a lot more active than last year however.

Fall gifts and products

Winter Trends

Unless some unforeseen event occurs, Winter activities should be back to 2019 levels. Men will travel for the holidays and gifts and product sales will be very normal.

Winter gifts and products

Shop Top Fashion Products
21 01 28 13 52 25 original 600x600 2 person tent

Kelty 2-Person Tent

Buy On Amazon

20 04 03 12 39 40 original 600x600 hammock

Wise Owl Hammock

Shop Amazon

20 03 25 20 15 53 original 600x600 handbag

Leather Handbag

Buy On Amazon

How to Shop for Men this Year

If you are buying a gift for a man this year consider how COVID will impact his activities. Early in the year he'll still be focused on indoor activities. As Spring and Summer bring sunny days, GUYs will be wanting to get outside. Birthday gifts, holiday presents, and special events will be driven by COVID in a lot of situations.

By end of year we're hoping we can start to throw around the word "normal" as we talk gift and product purchases.

Shopping Tips for Men
Living Room Gifts

Early in the year consider getting us gifts to enhance our indoor comfort.


1 This post may contain affiliate links. If you make a purchase, I may earn a small commission at no additional cost to you.
2 As an Amazon Associate we earn from qualifying purchases.
3 Most reviews are based on personal experience from one of our content editors. Some are based on research and the opinions of other reviewers.


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