2021 will be a recovery year for men. A huge percentage of us have seen the consequences from COVID-19. We've seen downturns or job loss at work, too many indoor hours, and social distancing. Can anyone say CABIN FEVER?!?!
We are looking so forward to turning things around!
The vaccine will be distributed, herd immunity is coming, businesses will open up, and we'll start hanging out again. GUY product purchases will reflect our emergence back into normal life.
We want to get out more and we want to hang out. While we've gotten pretty good at sheltering-at-home and perfecting our living spaces, we'll be looking for escape as the weather warms up and communities start to reopen.
We'll be looking to get in better shape and shed some weight. We'll be wanting to engage with friends we haven't physically seen for months. We'll want to visit the old haunts as we venture out.
We suspect men will want to hit the trail this year like never before. We'll do anything to get out and away from the house.
So how will this impact our gift and product purchases this year?
Expect a huge emergence this year as men seek to escape from their quarantine internment. They'll hit the trails in all sorts of activities. They'll be buying gear, apparel, equipment, and more. Men will be looking for new gear like packs, water containers, survival gear, first aid, knives and tools, food, etc. I personally can't wait to get out! Here are the top outdoor product categories:Shop Top Outdoor Products
In 2020 we spent SO much time indoors. We justified buying new devices, TVs, sound systems, computer gear and more. We think there may be a slump in tech purchases in 2021. That may be true but we'll likely see an uptick in tech purchases drawing men outside. Consider these items:Shop Top Tech and Device Products
Gyms and trails will see a huge increase in men venturing out toward the end of Summer and end of the year. Articles are claiming that the average american has gained anywhere from 8-15 pounds since quarantine began. On the lower side, that's 2 billion pounds of weight gained in the US assuming 250 million adults. A lot of men will be wanting to shed the 1 billion pounds we're responsible for. Top categories and items:Shop Top Health and Fitness Products
As of January, COVID isn't over. It'll affect men's purchases throughout the year. Men will be enhancing the indoor spaces they use including offices, dens, man caves, garages, and living rooms. Here are the top categories:Shop Top Living Spaces Products
Formal wear and business wear flatlined in 2020. We think the trend will continue into 2021. Many men will be working from home and only venturing out for exercise, etc. Casual wear, fitness wear, and outdoor wear will drive the fashion indusry in 2021.Shop Top Fashion Products
The transition to recovery will be very obvious as the seasons progress this year. COVID restrictions will be removed slowly and men will become much more active - may be even normal??
In the Spring, men will still be couped up and home lifestyle will be important. However, outdoor activities will see a huge increase as the weather warms up. GUYs want to get out.
Summer will see a loosening of restrictions as the vaccine is rolled out and herd immunity is achieved. Travel will increase as vacations become more acceptable. Men will begin to socialize again in closed spaces.
The Fall will be interesting for men. Vaccination and herd immunity should be the themes allowing men to get back to normal but flu season will set in and make everyone nervous. It'll be a lot more active than last year however.
Unless some unforeseen event occurs, Winter activities should be back to 2019 levels. Men will travel for the holidays and gifts and product sales will be very normal.Shop Top Fashion Products
If you are buying a gift for a man this year consider how COVID will impact his activities. Early in the year he'll still be focused on indoor activities. As Spring and Summer bring sunny days, GUYs will be wanting to get outside. Birthday gifts, holiday presents, and special events will be driven by COVID in a lot of situations.
By end of year we're hoping we can start to throw around the word "normal" as we talk gift and product purchases.Shopping Tips for Men
Early in the year consider getting us gifts to enhance our indoor comfort.
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