Top Product Trends for Men in 2023

2023 will continue to be a recovery year for men. A huge number of us have seen the consequences from COVID-19. We've survived it!!!

What Do Men Want This Year?

Like last year men will want to get out a lot in 2023. Working from home, lingering effects of COVID, etc. has us wanting the outdoors, interaction, and adventure. We want to get out more and we want to hang out. While we've gotten pretty good at sheltering-at-home and perfecting our living spaces, we'll be looking for escape as the weather warms up and communities start to reopen.

We'll be looking to get in better shape and shed some weight. We'll be wanting to engage with friends we haven't physically seen for months. We'll want to visit the old haunts as we venture out.

We suspect men will want to hit the trail this year like never before. We'll do anything to get out and away from the house. 

So how will this impact our gift and product purchases this year?

Outdoor Products for GUYs

We predict men will emerge this year and escape to the outdoors. We'll also seek to hang out with our friends.

Outdoor Trends

Expect continued outdoor engagement. Men will hit the trails in all sorts of activities. They'll be buying gear, apparel, equipment, and more. Men will be looking for new gear like packs, water containers, survival gear, first aid, knives and tools, food, etc. I personally can't wait to get out! Here are the top outdoor product categories:

Shop Top Outdoor Products
20 03 12 16 29 19 original 600x600 shoes keen

Waterproof Hiking Shoe - Keen

20 04 15 15 44 21 original 600x600 bike rack

Bicycle Bike Wall Hanger

Tech and Device Trends

The COVID years had men purchasing tech and devices in record amounts. Tech purchases will likely continue in 2023. However, we'll see more fitness and outdoor tech trends. Men have been returning to normal routines and will be looking to expand their footprint with more travel and adventure. Consider these items:

Shop Top Tech and Device Products
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GPS Smartwatch

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Fitbit Smartwatch

Fitness and Sports Trends

Gyms and trails will continue to see an increase in men venturing out. Articles are claiming that the average american has gained anywhere from 8-15 pounds since quarantine began. On the lower side, that's 2 billion pounds of weight gained in the US assuming 250 million adults. A lot of men will be wanting to shed the 1 billion pounds we're responsible for. Top categories and items:

Shop Top Health and Fitness Products
20 12 09 15 38 31 original 600x600 portable gym

Portable Gym

20 12 08 16 53 51 original 600x600 ear buds

Wireless Earbuds

Living Spaces Trends

With work-from-home a persistent trend, men continue to make their homes and spaces more comfortable and more engaging. Furniture, tech, cooking, and other leisure activities continue to garner a lot of attention from men. Here are the top categories:

Shop Top Living Spaces Products
19 11 09 12 03 28 original 600x600 monitor

LG 34-Inch 21:9 UltraWide IPS Monitor

20 04 01 13 54 26 original 600x600 grill smoker traegar

Traegar Smoker Grill

Fashion Trends

Formal wear and business wear flatlined in 2020 and 2021, and even 2022. The trend will start to change some this year as men get out. Work-from-home trends continue but a lot of men will be returning to office this year. Casual wear, fitness wear, and outdoor wear will continue to drive the fashion indusry in 2023.

Shop Top Fashion Products
19 11 14 13 51 47 original silverridge6x6

Zip Off Convertible Quick Dry Pants

20 03 12 16 29 12 original 600x600 shoes merrel

Waterproof Hiking Shoe - Merrell

Seasonal Trends

2023 will be a big departure from COVID. Many people are hunkered down for winter but as spring rolls around men are going to turn the corner. They'll be back to social events, sports, and other social engagements.

Spring Trends

This Spring men will be pushing for 'life-as-usual'. It's been a year since COVID restrictions eased up. This Spring will mark a turning point for men. GUYs will want to get out. 

Spring gifts and products

Summer Trends

Summer will be awesome for men this year. COVID will be in the rear-view mirror for most. Men will seek travel, social events, adventure, and more. They'll seek pre-COVID normality.

Summer gifts and products

Fall Trends

Fall 2023 will be a welcome continuation of Summer sentiment. Men are looking for products to match a great blend of home, adventure, and social outings.

Fall gifts and products

Winter Trends

Winter may see some discussion of COVID and other bugs but shouldn't be too troubling for most. Unless a recession takes hold, the holiday shopping season should be pretty exciting.

Winter gifts and products

Shop Top Fashion Products
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Kelty 2-Person Tent

20 04 03 12 39 40 original 600x600 hammock

Wise Owl Hammock

20 03 25 20 15 53 original 600x600 handbag

Leather Handbag

How to Shop for Men this Year

If you are buying a gift for a man this year, find ways to get him engaged in out-of-home activities. Early in the year he'll still be focused on indoor activities. As Spring and Summer bring sunny days, GUYs will be wanting to get outside. Birthday gifts, holiday presents, and special events will be driven by COVID in a lot of situations.

By end of year we're hoping we can start to throw around the word "normal" as we talk gift and product purchases.

Shopping Tips for Men
Living Room Gifts

Early in the year consider getting us gifts to enhance our indoor comfort.

1 This post may contain affiliate links. If you make a purchase, I may earn a small commission at no additional cost to you.
2 As an Amazon Associate we earn from qualifying purchases.
3 Most reviews are based on personal experience from one of our content editors. Some are based on research and the opinions of other reviewers.

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