Top Product Trends for Men in 2023

2023 will continue to be a recovery year for men. A huge number of us have seen the consequences from COVID-19. We've survived it!!!

What Do Men Want This Year?

Like last year men will want to get out a lot in 2023. Working from home, lingering effects of COVID, etc. has us wanting the outdoors, interaction, and adventure. We want to get out more and we want to hang out. While we've gotten pretty good at sheltering-at-home and perfecting our living spaces, we'll be looking for escape as the weather warms up and communities start to reopen.

We'll be looking to get in better shape and shed some weight. We'll be wanting to engage with friends we haven't physically seen for months. We'll want to visit the old haunts as we venture out.

We suspect men will want to hit the trail this year like never before. We'll do anything to get out and away from the house. 

So how will this impact our gift and product purchases this year?

Outdoor Trends

Expect continued outdoor engagement. Men will hit the trails in all sorts of activities. They'll be buying gear, apparel, equipment, and more. Men will be looking for new gear like packs, water containers, survival gear, first aid, knives and tools, food, etc. I personally can't wait to get out! Here are the top outdoor product categories:

• Hiking
• Biking
• Camping
• ATV/UTVs

Tech and Device Trends

The COVID years had men purchasing tech and devices in record amounts. Tech purchases will likely continue in 2023. However, we'll see more fitness and outdoor tech trends. Men have been returning to normal routines and will be looking to expand their footprint with more travel and adventure. Consider these items:

• GPS
• Fitness Devices
• Wireless Earbuds
• Tech

Fitness and Sports Trends

Gyms and trails will continue to see an increase in men venturing out. Articles are claiming that the average american has gained anywhere from 8-15 pounds since quarantine began. On the lower side, that's 2 billion pounds of weight gained in the US assuming 250 million adults. A lot of men will be wanting to shed the 1 billion pounds we're responsible for. Top categories and items:

• Health and Fitness
• Sports
• Outdoors

Living Spaces Trends

With work-from-home a persistent trend, men continue to make their homes and spaces more comfortable and more engaging. Furniture, tech, cooking, and other leisure activities continue to garner a lot of attention from men. Here are the top categories:

• Office/den
• Man Cave
• Home Theater
• Garage
• Living Room
• Back Yard

Fashion Trends

Formal wear and business wear flatlined in 2020 and 2021, and even 2022. The trend will start to change some this year as men get out. Work-from-home trends continue but a lot of men will be returning to office this year. Casual wear, fitness wear, and outdoor wear will continue to drive the fashion indusry in 2023.

• Outerwear
• Pants
• Footwear

Seasonal Trends

2023 will be a big departure from COVID. Many people are hunkered down for winter but as spring rolls around men are going to turn the corner. They'll be back to social events, sports, and other social engagements.

Spring Trends

This Spring men will be pushing for 'life-as-usual'. It's been a year since COVID restrictions eased up. This Spring will mark a turning point for men. GUYs will want to get out. 

Spring gifts and products

Summer Trends

Summer will be awesome for men this year. COVID will be in the rear-view mirror for most. Men will seek travel, social events, adventure, and more. They'll seek pre-COVID normality.

Summer gifts and products

Fall Trends

Fall 2023 will be a welcome continuation of Summer sentiment. Men are looking for products to match a great blend of home, adventure, and social outings.

Fall gifts and products

Winter Trends

Winter may see some discussion of COVID and other bugs but shouldn't be too troubling for most. Unless a recession takes hold, the holiday shopping season should be pretty exciting.

Winter gifts and products

How to Shop for Men this Year

If you are buying a gift for a man this year, find ways to get him engaged in out-of-home activities. Early in the year he'll still be focused on indoor activities. As Spring and Summer bring sunny days, GUYs will be wanting to get outside. Birthday gifts, holiday presents, and special events will be driven by COVID in a lot of situations.

By end of year we're hoping we can start to throw around the word "normal" as we talk gift and product purchases.